IWLWF

The Warm Glow of Generosity

The Warm Glow of Generosity

A world that is uncertain makes connecting with others and giving as much as we receive even more important. A recent Forbes article reminds us that “being generous benefits both the recipient and the giver, strengthening social connections, a sense of meaning and purpose, and a feeling of control.”

The holidays are a perfect time to give back. Researchers have discovered that “whenever we give to charity, our brains react in the same way they would if we were eating some chocolate.” (!) This feeling is sometimes referred to as the "warm glow".